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Following a long upturn severed by a brutal tailspin, industry has made significant strides in reducing costs to build profitability at knife-edge commodity prices. It behooves all sectors in the drilling and wells business to ensure that best value is provided at all levels and for all stakeholders. IADC World Drilling 2018 will examine improving the value proposition from multiple perspectives – technology, diversity, contracting, collaboration, digital solutions, and more.